How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps. At the conclusion, they will learn how to combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.

In this Guided Project, you will:

• Learn how to get an account on Tableau Public and how to install the desktop app.
• Learn how to upload data sets to Tableau.
• Learn how to create dashboards out of digital marketing data.

1-2 hrs

Intermediate

No download needed

Split-screen video

English

Desktop only

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

1. Get Started With Tableau
2. Load your data
3. Create a Big Number Visualization
4. Practice Activity – Digital Marketing Dashboards
5. Create a Special Viz
6. Combine the charts into a dashboard
7. Cumulative Activity – Create Digital Marketing Campaign Dashboards

 

Note: This is part of the larger overall course Digital Marketer. To complete it fully, you will need to complete all of the following courses:

• Google Digital Marketing & E-commerce
• Create a Landing Page using Mailchimp
• Create Digital Marketing Campaign Dashboards in Tableau
• Prepare, Clean, Transform, and Load Data using Power BI
• Get Started With Tableau
• Create a value proposition canvas in Miro
• Introduction to Relational Database and SQL
• Simple Linear Regression for the Absolute Beginner
• Create a website with MailChimp
• Getting started with Microsoft Excel