• Duration 10 weeks
  • Lectures 0
  • Skill level All levels
  • Quizzes 0
  • Pass parcentages 80
  • Certificate No
  • User Avatar

    Alice Kamau

  • Category:

    Creative Arts & Media

  • 0 enrolled students
  • English

How we consume data is often just as important as the data itself. If data remains in columns and rows […]

Tableau: Create Digital Marketing Campaign Dashboards

How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps. At the conclusion, they will learn how to combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.

In this Guided Project, you will:

  • Learn how to get an account on Tableau Public and how to install the desktop app.
  • Learn how to upload data sets to Tableau.
  • Learn how to create dashboards out of digital marketing data.

1-2 hrs


No download needed

Split-screen video


Desktop only

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Get Started With Tableau
  2. Load your data
  3. Create a Big Number Visualization
  4. Practice Activity – Digital Marketing Dashboards
  5. Create a Special Viz
  6. Combine the charts into a dashboard
  7. Cumulative Activity – Create Digital Marketing Campaign Dashboards


Note: This is part of the larger overall course Digital Marketer. To complete it fully, you will need to complete all of the following courses:

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