Modern technologies help journalists not only find new stories to tell but also bring relationship with their audiences to a new level. Media audience research gives us the opportunity to learn in detail what our readers or listeners like, their habits and interests.

This course covers various topics around quantitative and qualitative research. It will guide you through some important issues about representative samples and give you useful tips for creating surveys. We will discuss different formats you can use for questionnaires and the importance of formulating your questions.

This course carries 6 hours of Continuing Professional Development (CPD) credits.

• 01.
  Why audience research?
• 02.
  Different methods of audience research
• 03.
  How to conduct a successful research
• 04.
  Wrap-up
• 05.
  End of course survey

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