This course is designed to help you explore your audience – that is, identify who is reading or watching your content, and consider whether your approach is the right one for them. By understanding how to create content that will interest and engage the audience, you will be able to make an informed judgment on prioritising which stories to cover, and how to present them.

This course will teach you how to gain your audience and how to keep them. You will learn how to maintain a strong connection with your audience through attractive and engaging treatments of stories with human interest. You will be placed in realistic UK newsroom situations, so that you are in the position of making those crucial decisions on which stories to cover and how to treat them. This will ensure that your audience is always on the increase.

“I liked the course exercises. I found they did a good job of breaking down different types of scenarios and how you could maximise each.” Noro from Madagascar

Throughout the course, you will be presented with a practical exercise based on the concepts discussed in the course.

You can complete this course within 6 hours over multiple sessions.

This course carries 6 hours of Continuing Professional Development (CPD) credits.

COURSE OUTLINE

• WHO ARE YOU TALKING TO?
• Making Stories Relevant
• Making Stories Engaging
• Summary and Final Thoughts
• End of Course Survey

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