The programme illustrates the fundamental principles of media business management. It focuses on managing a media business. The process of assessing a marketplace for the launch of a media business or developing a market strategy are separate topics

In order to dig deeper into the management processes within the departments, teams and individuals that make up a media business, the programme focuses on and uses examples primarily from the advertising department. In every case the principles of management are the same for any department and function within the media business, including of course editorial content generators.

This course contains ten modules:

• 01.
  Introduction
• 02.
  Realistic Business Plans and Objectives

• 03.
  The Cycle of Performance
• 04.
  Structure
• 05.
  Clarity and Accountability
• 06.
  Performance
• 07.
  Response and Reward
• 08.
  Review and Revise
• 09.
  Course Wrapup
• 10.
  End of course survey