Every journalist wants their audience to trust them. In return the audience expects their journalist to be accurate, fair and impartial. Throw artificial intelligence (AI) into the mix and things can get trickier if you’re not prepared. AI-tools are hugely beneficial to so many newsrooms but they come at a cost. The cost, if you don’t have the right policies in place, can be reputational damage, legal trouble and damage to audience trust. So if you’re using AI or you plan it’s time to take the ethical approach.

This course will guide you through the right approach to take and help you on your way to attaining certification with the Journalism Trust Initiative (JTI). The JTI stamp of approval will let your audience and the world know you’re a trusted, transparent source of news. It is a self-paced course, broken into sections, each addressing a key learning need.

This course has seven modules

• 01.
  Defining AI
• 02.
  The impact of AI
• 03.
  The challenges for newsrooms
• 04.
  Getting it right for your audience
• 05.
  The ethical newsroom policy
• 06.
  Managing your relationship with AI
• 07.
  End of course survey

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